EarthLink Business Solutions, a unit of EarthLink Inc., has introduced a new subscription service that guarantees the number of online clicks, or visitors to businesses' websites.

Called Traffic Builder, the new service is a 12-month term product that guarantees delivery of up to 4,800 clicks a year. EarthLink Business Solutions offers six plans with no setup fees.

EarthLink Business Solutions develops and optimizes search terms, creates ad copy, and then loads it across its network of search engine giants such as Google, Yahoo and MSN. When an Internet searcher types in a keyword, the businesses' ads show up adjacent to the search results on the page.

"Traffic Builder demystifies search engine marketing for most small-and-mid-sized businesses in virtually any industry," said Bill Warburton, director of product management for EarthLink Business Solutions. "Businesses simply select the number of guaranteed clicks they want with
their service package and we do the rest. We focus on building Web traffic while our business customers focus on converting leads into sales."

Business customers receive monthly performance email messages. If the website attracts more than the guaranteed number of clicks, there are no charges for additional clicks. On the other hand, if an account underperforms, EarthLink Business Solutions proactively modifies the
editorial content, keywords, generic and geographical search criteria, and automatically uploads changes to the search engines, guaranteeing results for each service package.

For more information on Traffic Builder, see the Earthlink press release.